We had the absolute delight of staying at Hotel Soyokaze for our snowboarding trip in January. Our earlier accomodation hosts in Nagano knew Takao and his wife personally and spoke so highly of them - they are incredibly hospitable and make the hotel so homely, you look forward to coming back at the end of each day! They cook a banging breakfast, but it is continental rather than a traditional Japanese fish and rice set (which we would have preferred) - I would recommend booking that in early as there are limited numbers. There is an amazing private onsen that opens into the courtyard (beautiful in the snow), a huge, warm fireplace to enjoy an Asahi around and a drying room downstairs for your gear. The location in Echoland is arguably the best you could ask for - it is central to all of the restaurants and shops and a shuttle to the slopes stops within 100m. I can’t emphasise how generous, hard working and kind both Takao and his wife are - they cared for my very minor snowboarding injury, picked us up/drove us to the bus station and around Hakuba village and always had time to sit down around the fire to have a chat. We will stay with them next time we visit Hakuba for sure!

Hotel Soyokaze felt like a home away from home. We loved everything about this hotel, especially Taka (owner) and his wife. Taka was so helpful and really made our stay so great. We really appreciate how Taka went above and beyond in helping us out with getting to and from the bus terminal, day passes for the resorts, and just being the most happy helpful host ever! The private onsen was amazing. The drying room with the laundry facilities was really great. The hotel decor felt so cosy and homely, we loved it and it was a nice change from the modern hotels. Everything was so clean and well looked after. We had everything we needed in our spacious room. Thanks again for everything Taka!

Nothing! Everything was perfect.

The hosting couple were incredibly lovely and accommodating to us during our stay. Takao picked us up from the train station when we arrived and also dropped us off when it was time for us to leave. The room had its own bathroom, mini fridge, desk, coffee table, couch and plenty of space for luggage. There was also a storage room for snowboards and a laundry which you could pay 100 yen to use each time. Very generous price in my opinion and we were happy we had easy access to washing machines and dryers. The hotel also has its own private onsen which was incredible! We used it everyday after snowboarding. A perfect location too right in the heart of Echoland with bus stops and a wide range of restaurants surrounding. Would definitely stay there again.

My stay at Hotel Soyokaze was truly wonderful! Located in Echoland, the hotel is surrounded by restaurants, bars, and a convenience store, making it super convenient. Plus, the free shuttle bus to Hakuba’s top ski resorts is just a 1-minute walk away (some stops are about 3 minutes), making it incredibly easy to hit the slopes. One of the best surprises was the room—it looked even better than in the photos! Clean, cozy, spacious room, and well-maintained, it was a perfect retreat after a long day in the snow. The private onsen was another highlight, which you can book at your preferred time—a perfect way to relax after a long day in the snow. They also offer discounted ski lift passes, which is a great bonus for skiers and snowboarders. But what really made my stay exceptional was Taka’s hospitality. He was incredibly kind, helpful, and attentive, making sure everything was smooth from start to finish. His pick-up and drop-off service was a lifesaver, and he even helped carry my heavy luggage to my room and onto the car—something that not every hotel would do. His warm and welcoming nature truly made me feel at home, and his dedication to making guests comfortable is beyond impressive. If you're looking for a hotel with great location, excellent facilities, and outstanding hospitality, Hotel Soyokaze is the perfect choice. I would absolutely stay here again!

The property was in Echoland; an excellent location being next to Lion Ski Rental, Jaja Supermarket & many delicious restaurants nearby. Takao and his wife were wonderful hosts; extremely friendly, welcoming and always smiling. Takao speaks English and was so kind to take us from and to the train station. The hotel itself feels like a country Japanese home with beautiful and classy decor. There is a fireplace. There is also a private onsen (book once a day) that guests can use with washing facilities - wonderful!! The breakfasts were superb. Each breakfast was home-cooked - delicious omelette with sausage/bacon, bread and jam, cereal and milk, juice, yoghurt, salad, fruit and tea. A nutritious and protein-packed breakfast that will prepare you for a day of skiing/snowboarding. The room was big!! Bed was really comfortable. Toilet had everything we needed. Beautiful cute room!! I love everything about Hotel Soyokaze. We felt like special guests staying in someone’s home. Thank you so much, Takao & wife. Staying here was a highlight for my partner and I in Japan. We will always cherish our special experience here.

Nothing.

Taka and his wife are excellent hosts. Warm and inviting, Taka went out of his way to make us comfortable. From picking us up at the bus station, helping us with luggage transfers, discounted lift passes, and restaurant recommendations, they made us feel very much at home. The hotel also has a beautiful sento, perfect after a day on the slopes. The shuttle bus stop and local combini is right around the corner, making getting around super easy. In-house breakfast fueled us up before heading out, and little treats and delicious mandarins to take with us. I highly recommend Hotel Soyokaze for a Hakuba stay.

The host Takao was very accommodating and allowed for a slightly earlier check in. There was also a private onsen for which we could make a booking for during our stay there. There was parking available if you drive and a coin laundry at the basement. The space in the room was sufficient for 2 open luggages. The location was great as well as it was in the heart of Echoland, 5-10 min drive away from the Goryu-Hakuba 47 and Happo one and a few min walk away from a convenience store and multiple restaurants.

The room floors were not heated but there was a heater machine in the room that kept the room sufficiently warm.

Takao-san and his wife were the most welcoming and helpful hosts I had ever met. We were staying for 4 nights and drove to the property by car. As it was snowing so much that week, Takao helped us to prepare our car for the journey and updating us the road conditions. They were always there to help us from booking skiing lessons, restaurants to offering options on where to ski. The property was right in the middle of Ecoland, so a short walk to everywhere. It also located in the middle of all the ski resorts so it was always no more than 15-20 mins drive away to each ski resort. Our room was comfortable, clean and spacious. There was one private onsen which could be booked on the day, and I never had any problem booking the time I wanted, it was a great way to end an evening. We also made the mistake of not booking the first day breakfast and ended up going to Calico which is just across the street from Soyakaze, it was lousy and ran by Australian so not the authentic Japanese experience we were looking for. We loved the breakfast at Soyakaze, it was the right amount and all of the food was delicious. So definitely recommend to book the breakfast in advance. We only found out on the last night there yjey they also offer dinner on request. We will probably try it out next time. It was sad that we needed to leave, wish we could stay longer.

Got booked up so quickly.

Having the "onsen" hot pool was great to ease out my muscles after each days skiing. Takao san was very hospitable and accommodating. Breakfast availability was great so you could hit the slopes without having to sort that out. The location was very handy to the restaurants in Echoland and bus stops to reach the skifields. Takoa san picked me up from the station and dropped me off when I left.

Very minor grumble but I was not a big fan of the powdered green tea supplied in the room - but it was okay.

I booked Hotel Soyokaze for six nights for our January skiing holiday in Hakuba. Our booking was two rooms - one for the adults & one for my older teens. (For any Aussies out there, the decor is similar to bed & breakfast/country style). Soyakaze is a lovely & quaint 'lodge-style' accommodation in the heart of Echoland. It had everything we needed - a good-sized room, comfortable beds, a clean bathroom with good water pressure, plus easy-to-use washing & drying machines! The ski equipment drying room is excellent. A gorgeous wood fireplace in the communal dining area is a nice place to sit and relax. The location was brilliant, with cafes, restaurants, bars, ski rental & bus transport just a few meters away on the main strip of Echoland. After a long day of skiing or sightseeing, you can book private relaxation at the hotel's Onsen, which is magical! If you prefer breakfast or dinner at Hotel Soyokaze instead of at the many options available on the street, you can book with advance notice. We booked breakfast the day before, but dinner might require more notice - so remember to check with the hotel. You can purchase discounted ski tickets from Hotel Soyokaze for IIMORI ZONE/ Able Hakuba Goryu & Hakuba 47 ski resorts. This was so convenient because our ski lessons with 'Hakuba Snow Sports' commenced here. Our host & hotel owner, Takao (Tukka), was AMAZING & was so kind & professional to ensure we were happy from when we arrived to when we left. Leaving was so sad because we felt we were leaving behind a good friend. Thank you, Tukka, for EVERYTHING; we had such a great time at Hotel Soyokaze & fully appreciate your hospitality.

Everything was great!