It is a wowwww !! hotel. One of the best I have ever been. Especially for the food and entertainment.Great rooms; beautiful design, Beautiful swimming pools. Great location on the lively strip. 7 Min walking to the beach. Highly recommended, Great service. I spent 5 nights in a row in Western Saloon and I am speachless !! great music for Rock lovers

I wish I could stay more.

The culinary experience at a hotel or resort can significantly enhance a guest's stay, as evidenced by the variety and quality of breakfast and dinner options available. The positive attitude and responsiveness of the staff to compliments not only reflect their dedication to service but also contribute to a welcoming and enjoyable atmosphere. Moreover, a diverse entertainment program ensures that guests have ample choices for leisure and enjoyment, rounding out a well-crafted hospitality experience that caters to a range of preferences and desires.

Aircon didn't work as per the instructions but was not an issue as could open the door. Where it was little noisy, it didn't prevent us from falling asleep. We never asked for guidance so it might have been us.

First time in Benidorm for xmas , we stayed at Ambassador years ago its so much better and modern decor is beautiful. The xmas gala on xmas day was stunning , all waiters dressed up , food was really good , all cooked to a high standard. We would definitely stay here again. Big shout out to Christina the maid on floor4 ,lovely friendly and always smiling.

A couple of female restaurant staff not as friendly in the mornings but other than that al ok

Beautiful hotel with modern decor. Lovely and clean with a fabulous food choice and quality. Central location to the English nightlife (if that's what you are looking for). Check in and check out was quick and easy. Our room was ready 2 hours before the check-in time which was great! A few minutes' walk to the beach. Highly recommend and would stay here again if in Benidorm.

I would imagine it gets very busy in Summer and probably not enough sun loungers around the pool for everyone. Having said that, we went in April and it was hot, there were plenty of loungers available for us.

The location, whilst on the strip and next to a lively bar, was all we could have wished for...couldn't hear any noise at all, and the new refurbishments were really tasteful. Food was tasty and plentiful, even for people like us who went for meals late. Rooms were cleaned and tidied daily to a high standard, and I was pleasantly surprised when I was left a bottle of fizz for my birthday. The 25% discount card for several local bars was an added bonus. Well done to all concerned... a well-run hotel that I would definitely recommend.

No negatives as far as I'm concerned. Some people just look for faults... I'm not one of them.

Fabulous shower, comfortable bed, great balcony, super clean and modern and kept warm during cold winter nights. Fantastic 👏 Great tv, do big, and great WiFi Kettle in room, plus fridge, and loved the color lighting. My 5th time to Benidorm in winter, will come here again 100%.

The food, plenty of choice, but not my thing. Very bland, but I wasn't there for the food, it was a bonus half-board was in the price, Excellent deal in winter.

Lovely clean room, comfortable bed, shower pressure excellent, good choice of food, plenty of sun beds around pool, staff lovely. Some good entertainment. Was within walking distance to beach. Quick bar service.

outdoor pools were too cold, website didn’t say you could rent pool towels, location was too close to the noisy bars, red wine in restaurant was awful, food was sometimes not hot enough. THE WORSE THING WAS the small flies in the restaurant, hundreds on ceiling especially in restaurant bar ceiling and far end of restaurant. We did report this twice.

Location was superb. The room was amazing and very clean and new. Mood lighting in the room was a special touch. Food was OK, not a great deal of choice if you are vegetarian. We would definitely stay again however the prices in June are extremely expensive for 5 days.

The let down was breakfast. On one occasion we went for breakfast at 930. It was heaving! No seating available. Different ques forming people standing by tables waiting for them to be cleared. Needless to say we had to go out for breakfast. It was toral chaos. Also tea and coffee were not replenished unless you paid 4 euros. We went across to the shop and bought our own.

The food entertainment and general cleanliness were first class. The decor throughout the hotel was very good highly recommended.

Nothing everything was to a very good standard

Everything was perfect. We were even given packed lunches as we arrived after the hotel restaurant closed for the night.

Nothing.